VISUAL DESIGN / LOGO & POSTERS
A playful invitation to write, draw and begin.
A SHARED VISUAL LANGUAGE
The three posters use the repeated contrast “hard to” and “easy to” to connect writing, drawing and creative exploration. Bold headlines meet handwritten words, with blue, orange and green accents distinguishing each composition.
The imagery brings together a handwritten ambition, tangled drawing tools and a childlike artwork in a gallery setting.
THE MARK
The owl mark combines a wide-eyed character with a pencil-shaped base, connecting the identity to writing and imagination.
01 / WRITE
A broad diagonal links the headline with the angled notebook, creating movement through the composition.
The bold headline leads, followed by the handwritten ambition. Smaller brand and contact details anchor the top and bottom.
Torn paper, tape and handwritten corrections make the message feel personal and tactile.
02 / DRAW
The guide traces a flowing reading path from the stationery tools, through the headline and down toward the tangled strings.
A triangular overlay shows how the tools form a compact apex above the wider headline, connecting image and message.
Triangles, a semicircle and a rectangle give the stationery cluster structure. Loose strings below create a contrasting sense of movement.
03 / BEGIN
Broad guides separate the framed artwork from the headline and reveal the vertical spaces around the central drawing. The grid follows the poster’s layout rather than imposing equal thirds.
The gallery establishes the visual story first. The bold headline follows, while the small logo and contact details frame the message.
A childlike owl drawing sits between recognisable artworks, contrasting an unfinished beginning with familiar masterpieces.
THE CAMPAIGN IN CONTEXT
Presentation mockups explore how the series could appear in everyday public spaces.
